* Who are the ardencies. Originally it was for early adopters but now they have a choice of hundreds of channels….
* How to make the transition onto the TV in the living room – most early ways of doing it will be proprietary as corporations are THAT SHORT SIGHTED – can we some how manifest/champion a open way of doing it.
* How will it be funded long term? The obverse ways lead to watering down – BUT THE ARE NO alternatives to these… can we be creative in this space.
* The ISP’s will increasingly try and CLOSE the internet to non profit high bandwidth content can we live/thrive in this battle of consumers, ISP’s and corporate media mix.