Friday, November 20, 2009

Polar Bear

Watch the video
Our flight has an impact. Planestupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman. Project name: Polar Bear Client: Plane Stupid Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world. Creative agency: Mother Copywriter: Mother Art director: Mother Planner: Mother Agency Producer: Mother Production company: Rattling Stick Director: Daniel Kleinman Producer: Johnnie Frankel Editor: Adam Spivey @ The Quarry Post-production: MPC Sound Design and Audio Post Production: Anthony Moore @ Factory Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph Humphreys@750mph Exposure: Cinema, Online