Saturday, January 02, 2010

Marc Reeves - Does Business News No Longer Make for a Good Business

Was saying all this 3 years ago, interesting to see the mainstream saying it now - but they still haven't excepted the scale of the changes. Still they base there models on advertising, were advertising is false information in the social media age and thus has much less value/income than they expect.

The University of Warwick recently hosted a debate between four leading media figures about their hopes and fears for the future of business media.

CBI Head and former Financial Times Editor Richard Lambert; BBC Media Correspondent Torin Douglas (Chair); Marc Reeves, the Editor of the Birmingham Post and David Arnott, Associate Professor of Marketing and e-business at Warwick Business School examined these issues with an audience of opinion formers and business leaders from across the Midlands.