Monday, December 01, 2008

How will you measure progress and ultimately success?

Statistically, progress is precisely measured in increasing numbers of rss subscribers, views, comments and active user accounts. As a “from virtual to physical” project, physical meet-ups are also important to monitor. As a project with low-income outreach, use of interactive mini-cinemas is also important.
Google analytics gives us data such as viewers' geo-location and the content they access, the keywords and links that brought them to our website, and much more.

By focusing initially on one London borough, we can precisely assess our impact on the democratic strength of the local communities which could be served globally by our project. In concrete practical terms, for instance, will the man whose family has run a business in the local market for four generations still have a job?

Ultimately, success is measured by take-up of the cms by communities worldwide to make positive social change. More widely it is measured by projects taking the open source content and standards, or any part of them, and developing their own projects. The other measure is that of enabling sustainability through “paypal” income from the automated advertising.

Two of the most successful open source projects on the web are ubuntu and firefox, competing with closed projects on equal terms / providing real alternatives to closed projects. We aim to be part of an equivalent for IPTV, working with groups such as the Participatory Culture Foundation in the US.